💡 What It’s Really About:
Many pets, especially those adopted post-pandemic, deal with separation anxiety, overstimulation, and poor sleep cycles. This category focuses on mental and emotional well-being, offering tools to calm, ground, and heal.
🛒 What You’ll Find:
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Anti-anxiety vests, thunder shirts, and weighted wraps
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Calming sprays (lavender, chamomile, vet-formulated)
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Donut beds, orthopedic mattresses, raised loungers
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Lick mats and slow-feeding puzzles
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Noise-canceling dens and dark-space tents
🧠 Why It Matters:
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1 in 3 urban pets show signs of chronic anxiety
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High-rise apartments, firecrackers, and WFH shifts affect mental health
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Comfort = better sleep, behavior, and bonding
🛍️ Sell Smart:
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Bundle calming products: “Peace Pack”
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Create expert blogs on pet anxiety signs
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Use testimonials, vet endorsements & before/after case studies